Projects
Visual projects designed to connect, communicate, and differentiate.
Bilbaotours
Branding + e-commerce + strategic design for local tourism.
Development of a clean and modern visual identity for a sustainable tourism platform in Bilbao. Conceptual logo, responsive web design, ad banners, social media visual identity, and SEO/SEM positioning strategy. Focus on authentic, exclusive, and local experiences.
Elanik Skincare
Brand, product, and e-commerce design for conscious skincare.
Naming, branding, packaging, and Shopify store design for a minimalist personal care line. Clean visuals, functional labels, email marketing campaigns, and an educational blog. Designed for millennials looking to take care of themselves with ethical and simple products.
Generación semilla
Editorial creative direction + remote management + educational design.
I led the visual identity and art direction of a collection of educational books for children. Coordinated remote teams, provided graphic strategy, visual curation, and implemented them in print, social media, and for educational channels. A high-impact project with more than 3,000 copies distributed.
PranamaYoga
Visual identity + web design + art direction for an educational platform.
Comprehensive design of a digital experience that conveys calm, clarity, and confidence. Branding, logo design, warm and fluid palette, visual strategy for social media, illustrated thumbnails, and an informative newsletter for users seeking wellness and reconnection.
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