Visual Identity & E-learning Experience for a Yoga Studio

PranamaYoga is a fictional e-learning platform developed for a yoga studio with a strong digital presence, combining digital branding with a pedagogical wellness ecosystem. The goal was to create a seamless visual experience aligned with the values of yoga, meditation, and inner balance.

All content follows an editorial and educational approach, designed to guide the user journey from initial interest to platform registration. Clarity, visual education, and a calm, flowing rhythm were prioritized throughout the design.

Target Audience

Young adults and adults (25 to 45 years old) with demanding routines and high levels of stress or personal disconnection. They seek an accessible, aesthetically soothing, and emotionally supportive way to reconnect with their wellbeing.

SEE WEB

Designed to be intuitive and serene. Includes a free trial course focused on reducing stress and reconnecting with the body.

Campaigns created with Mailchimp, using an editorial aesthetic and educational content about yoga postures, breathing, and wellness benefits — reinforcing pedagogy as a core differentiator.