Brand Strategy, Product Design & E-commerce

Elanik is a skincare brand concept built from the ethics of design, sustainability, and user experience. The goal was to create a cohesive visual and strategic universe that reflects the philosophy of less, but better self-care. The brand was designed to connect with an alternative millennial and centennial audience — visually driven, ethically conscious, and deeply engaged in mindful consumption.

Target Audience & Brand Purpose

Elanik is aimed at young women between 18 and 30 years old who are either beginning or maintaining a skincare routine free from excess — based on effective, trustworthy, and aesthetically pleasing products. They are not impulse buyers: they want to understand what they consume, why it matters, and how it affects them. This audience values design, clear information, and honest communication.

Buyer persona

Sophia, 25

Lives in the city, works remotely, values wellbeing and seeks simple routines. She's visually demanding, skeptical of mainstream brands, and wants to learn about personal care without feeling overwhelmed. She supports brands with ethics, consistency, and strong design identity.

Product Design & Sustainable Packaging

Development of labels and own cosmetic line (“Burmal”), with a differentiated visual identity.

Packaging system based on reusable refills, eco-friendly materials (biopolymers), and a logic of responsible purchasing.

Visual gift cards, navigation optimization, and a simplified checkout process.

E-commerce Platform & Marketing

The store was built on Shopify, with responsive design, intuitive navigation, and optimized visuals for a mobile-first audience. This platform was chosen for its international reach, scalability, and ability to integrate content, products, and community in a single ecosystem.